SMM Constructor
System
The Constructor is the main and most influential work I made for TripleTen, a tech bootcamp company. Examples of other work for TripleTen can be viewed through the tags below.
TripleTen / Communication design
Context
The TripleTen Instagram page needed to support a growing content plan without turning every post into a separate design task. The feed had to stay recognizable, but the SMM manager also needed enough flexibility to react to new topics, formats, and deadlines.
I built the constructor around everyday use: templates that were easy to pick up, harder to accidentally break, and clear enough to edit without asking a designer for every small change. The goal was not only a cleaner grid, but a system that made production calmer, faster, and more predictable.
Design process
From there, I shaped a simplified design identity from a rather complex design system: a set of clear reusable rules and templates, so managers could work with the materials without needing to dive deeply into the full brand logic every time.
Achieved outcome: how the constructor works from the social media manager's point of view.
I came up with an SMM constructor system: each post could be built from a clear sequence of starting point, main information, and concluding CTA. The SMM manager could pick elements from each row, mix and match formats, and quickly change the color direction for a full set.
Static overview of the constructor system and its reusable content logic.
Presentations
A few examples of various presentations and editorial PDFs made for TripleTen: from lightweight internal decks to more structured educational materials, where the main task was to keep dense information clear, skimmable, and visually connected to the brand system.
Blog
AI-generated blog covers.
Merch
Event and community materials made inside the TripleTen communication system.
Merch for Code Jam winners: an activity where students practiced their coding skills, so the souvenir became literal jam.
On-site event materials for a coding practice activity.
Landing pages
Lead organic special landing page made for a blog-driven campaign.
A gallery of how those restrictions turned into one cohesive style: flexible enough for everyday production, but still recognizably part of the same system.